Brand Identity
Publisher: Youth Haven Collective
Design: Imogen Wylie
Typeface: Imogen WylieYouth Haven Collective
I was commissioned to develop a logo for a new mental health service. The client had a specific style in mind with reference to photos of a logo illustration and typefaces. I developed a simple design and branding for the client, who provided feedback for revisions and a clearer direction for the design. I then went back to redesign and develop the logo and style guides. My final design was hand-drawn and digitised using Image Trace to produce a sharp deliverable while maintaining the organic style the client desired. Since the logo will be used on digital and print media in different sizes, I developed multiple styles for effective use. Final LogoColour guideFirst logo designLogo developmentLogo style #1Logo style #2Logo Style #3Logo style #4Logo style #5Logo style #6